When the team at Women Help Women signed into Instagram last winter, they were met with a distressing surprise: without warning, Meta had disabled their account. The abortion advocacy non-profit organization found itself suddenly cut off from its tens of thousands of followers and with limited recourse. Meta claimed Women Help Women had violated its Community Standards on “guns, drugs, and other restricted goods,” but the organization told EFF it uses Instagram only to communicate about safe abortion practices, including sharing educational content and messages aimed at reducing stigma. Eventually, Women Help Women was able to restore its account—but only after launching a public campaign and receiving national news coverage.

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