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“When Temu and Shein can sell products without following EU rules, competition is distorted for Swedish companies. Many companies pay millions of kronor to comply with rules that the platforms completely avoid,” said Martin Kits, Head of Business Policy and Public Opinion at the Swedish Chamber of Commerce.
The organisation also highlighted serious consumer safety concerns. Testing by the Swedish Chemicals Agency found that around 60% of products contained banned substances, including lead, cadmium, and phthalates. Kits added: “Consumers often believe that the goods are controlled, but tests show that hazardous substances are common in toys and jewellery, for example. It is dangerous for everyone, but especially for children and pregnant women. It is unacceptable that this can continue.”
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Swedish Trade is calling for stricter regulations and enhanced enforcement [and] proposes a dedicated government task force to unite authorities, politicians, and industry representatives in creating new solutions to prevent unsafe imports and level the competitive field. Kits explained: “Responsibility must be shifted to the platforms and take place before sales, not when the goods are already on their way into the country.”
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