Last week’s surprise departure of Phil Spencer from Microsoft led to the promotion of Asha Sharma, who comes to head Microsoft’s gaming division after two years as president of the company’s CoreAI Product group. Despite that recent history, Sharma says in a new interview that she has “no tolerance for bad AI” in game development.
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Meanwhile the head of another Soulless Tech Corporation Hellbent On Dehumanizing Game Development In Every Sense Of The Word “Dehumanize” Possible reminds us…
CEO Tim Sweeney says requiring developers to disclose their use of AI tools is as relevant as disclosing “what shampoo brand the developer uses,”
What the F***, yes it is.
(that’s arstechnica saying that, not the new xbox boss person)
It’s like when new logitech ceo (ex-unilever, non-tech) comes up with the idea of subscription mouse.
The whole reason we’re in this mess with AAA is solely because of suits with no gaming interest whatsoever making all the decisions to please shareholders
There are exceptions to this. There are wonderful game designers that personally don’t play video games.
I really doubt this woman is an exception though
It sucks to say, but I’d actually wager there’s more game developers and designers that don’t play games regularly than ones that do. The time and mental investment necessary to create games doesn’t tend to leave much room for enjoying them.
But probably really should at least consider yourself a fan of games in the industry, even if you can’t keep up playing the latest and greatest.
I’d go further and compare this to actors who many times will never watch the finished product. IIRC, John de Lancie voiced Discord in My Little Pony: Friendship is Magic but never watched any of the episodes until the fandom really took off. He was surprised this small role he forgot he even did gained such popularity! I’m sure he’s seen a number of episodes by now, especially since he later reprised his role
Hiroshi Yamauchi wasn’t much of a gamer, but he made Nintendo a gaming juggernaut.
He also had honor and dignity. Rare attributes in company leadership these days.