Samsung calling a vertical camera layout a ‘core identity’ is branding dressed up as vision. No one outside Samsung HQ was asking for the S25 camera block to become a vertical strip, and the reviews immediately called out the practical problems before Samsung could finish the press release. Calling something a ‘core identity’ after a design decision flops is just retroactive dignity.
Samsung calling a vertical camera layout a ‘core identity’ is branding dressed up as vision. No one outside Samsung HQ was asking for the S25 camera block to become a vertical strip, and the reviews immediately called out the practical problems before Samsung could finish the press release. Calling something a ‘core identity’ after a design decision flops is just retroactive dignity.