BMW has enraged customers by sending ads for Spider-Man: Brand New Day directly to in-car infotainment systems. An ad appears as a notification when starting the car, and when tapped, it plays a full-screen 19-second animation with music and a light show. The ad started going out on July 27, and it is set to continue through August 10. Cars built after July 2020 with BMW Operating System 7 or newer are displaying the Spider-Man promo in more than 70 markets.
I wonder if anyone in BMW accounting did the math to figure out potential future loss of sales vs ad revenue.
Ad revenue is tangible this quarter, future sales are nebulous and further out. The math is easy if all you care about is making a quick buck.