Well 10 mk8 really. I think it comes from their camera lines.

Is it really worse than iPhone XS Max or iPhone Pro Max?

Or Galaxy S26/S26+, S26 FE, S26 Ultra for just slight variations of the same phone

Or Galaxy S II Epic 4G touch?

Or Motorola Moto G that is 4 different phones, all with the exact same name.

Or HTC One, One X, One X+, One XL, One V, One VX, One S, One Mini

Large brands are hilariously bad at naming lol. I think it is the probably 200+ meetings they have about the name.