This is a good overview of the problem across the industry;

https://www.rtings.com/tv/learn/research/smart-tv-tracking

Anytime an article posts shit like this but neglects to include the full context,

They link directly to the journal article in the third sentence and the full pdf is available right there. How is that not tantamount to including the full context?

https://arxiv.org/pdf/2411.02306