As more Americans opt for apartment living, the coffee brand serves up a year’s worth of coffee to match their 12-month leases Today, Maxwell House rebrands to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee. In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home. 1 As a real coffee for real people, with its “Good To the Last Drop” legacy, the name change celebrates the same principle that guided Maxwell House for more than a century – smart choices add up and choosing Maxwell House means enjoying a quality cup of coffee without the cafe price tag. To celebrate, the brand is offering consumers even more value with a 12-month “lease” of Maxwell Apartment, designed to stock up coffee lovers nationwide. Maxwell House rebrand to “Maxwell Apartment” celebrates smart choices and
  • theparadox@lemmy.worldEnglish
    4·
    9 hours ago

    It’s “Limited Time”?

    The limited-time rebrand to Maxwell Apartment delivers the same delicious taste, aroma, quality and ingredients – in fact it’s all the same except the name. An extension of the brand’s “Good to the Last Drop” platform, Maxwell Apartment is one of two campaigns debuting from the coffee brand this fall as it continues to emphasize its dedication to rich, consistent flavor people can count on while doubling down on offering the best value in coffee.

    • fantacyde@lemmy.blahaj.zoneEnglish
      1·
      40 minutes ago

      It is all about a limited 4 canister bundle of coffee bought via Amazon, marketed to last a year or “12 month lease”, saving people from having to order coffee somewhere.