cross-posted from: https://lemmy.zip/post/50028199
Its wild that this is not The Onion or satire. Thats a press release on a corporate website.
I had always assumed that “Maxwell House” referred to “House” in the “household” sense of the word rather than “physical building”.
Apparently, though, it refers to a large hotel that was named “house” from the get-go.
https://en.wikipedia.org/wiki/Maxwell_House_Hotel
The Maxwell House Hotel was a major hotel in downtown Nashville. Because of its stature, seven US Presidents and other prominent guests stayed there over the years. It was built by Colonel John Overton Jr. and named for his wife, Harriet (Maxwell) Overton. The architect was Isaiah Rogers.[1]
This is the first time on Not The Onion I’ve genuinely been flabbergasted that it really wasn’t from The Onion.
I guess they’ve calculated that people will react with similar incredulity and thus brands awareness, but still, wtf.
“Wait, NOT the onion?!”
–us
I read the article, it’s a publicity stunt
Only available for 1 year, exclusively on Amazon.
Maybe the next iteration of branding could call the product “Maxwell Hovel” to fit with most workers experiences.
Maxwell Yurt
Maxwell Cardboard Box.
Maxwell Bridge
Maxwell Van
Maxwell Shoebox. Old Monty Python skit. https://youtu.be/ue7wM0QC5LE
“Maxwell.”
Sweet fucking goddamn Jesus…
I am not choosing to live in an apartment, I have no choice in the matter.
This is literally such a tone deaf press release that I think I’m about to add them to my list of brands to avoid at all cost. Just out of spite
but do people really choose maxwell?
Any port in a storm.
Maxwell Apartment is a part of a limited-time marketing campaign
soon they’ll have to rebrand to “Maxwell Under the High Way Over Pass” or “Maxwell Van Down By The River” or “Maxwell Your Parent’s Basement”
“Maxwell Cardboard Box” has a great ring to it. It’ll sell with a small tin of Robusta coffee inside a refrigerator-sized box.
It’s the Cracker Barrel all over. It’ll raise some brand awareness. Besides, Maxwell Brothel didn’t test well in some locations.
Did they try Maxwell Concentration Camp?
Cracker
barrelpint.Peppermint schnapps?
I saw a guy living in a Maxwell Tent under a bridge. Makes you think.
Very well in others.
It’s in direct competition with The Bunny Ranch Cafe and others in the outskirts of Nevada.
You kids are so quirky! Wanting to live with 5 roommates in a 3 bedroom apartment so weird!
It’s “Limited Time”?
The limited-time rebrand to Maxwell Apartment delivers the same delicious taste, aroma, quality and ingredients – in fact it’s all the same except the name. An extension of the brand’s “Good to the Last Drop” platform, Maxwell Apartment is one of two campaigns debuting from the coffee brand this fall as it continues to emphasize its dedication to rich, consistent flavor people can count on while doubling down on offering the best value in coffee.
Shrinkflation foreshadowing
No wonder my coffee tastes funny! I’ve been putting milk in it instead of filling it up with pandering! Thank God Kraft is here to remind us that they’re just like us poors. Although, if they really wanted to relate to their customers, they should rebrand as “Maxwell Lost my job Because I Couldn’t Afford to Replace a Flat Tire and now I Can’t Afford Rent”
If the links aren’t working here’s a cleaned link directly to the Amazon page
No press is bad press, I suppose. Doesn’t make me want to buy their coffee.
