A KitKat truck was flanked by a security escort through Toronto, Canada on Wednesday (8 April), following the theft of more than 400,000 bars in Europe. Nestlé confirmed that thieves had made off with around 12 tonnes of the chocolate, after a vehicle carrying its new range set off from central Italy bound for Poland but did not reach its final destination. The vehicle and the merchandise remain unaccounted for The food giant said they are working with local authorities and supply partners to investigate. KitKat Canada appeared to lean into the headlines, transforming a logistics nightmare into a marketing opportunity.
It wasn’t even that kind of a theft. They didn’t like, run the truck off the road and steal the cargo or anything; they just posed as a scheduled relief driver and the prior driver handed them the keys, by my understanding.