A KitKat truck was flanked by a security escort through Toronto, Canada on Wednesday (8 April), following the theft of more than 400,000 bars in Europe. Nestlé confirmed that thieves had made off with around 12 tonnes of the chocolate, after a vehicle carrying its new range set off from central Italy bound for Poland but did not reach its final destination. The vehicle and the merchandise remain unaccounted for The food giant said they are working with local authorities and supply partners to investigate. KitKat Canada appeared to lean into the headlines, transforming a logistics nightmare into a marketing opportunity.
Fam, we dont have to give Nestlé money if we dont have to (I know its hard to avoid). We can make better confectionaries, and other companies sell less trash chocolate covered cardboard.
I will however admit, this ad is mildly funny, they put in some effort. Nothing wrong with having fun.