Mark Rober just set up one of the most interesting self-driving tests of 2025, and he did it by imitating Looney Tunes. The former NASA engineer and current YouTube mad scientist recreated the classic gag where Wile E. Coyote paints a tunnel onto a wall to fool the Road Runner.
Only this time, the test subject wasn’t a cartoon bird… it was a self-driving Tesla Model Y.
The result? A full-speed, 40 MPH impact straight into the wall. Watch the video and tell us what you think!
I think that’s largely because he wants to make his channel as kid-friendly as possible. If you watch some of his real early videos, he has a much calmer, more lecture-like demeanor without all the goofy edits and other modern YouTube tropes.
His other big business venture is a subscription box for kids, which I think it aimed for around 8-13 year olds, so I imagine he’s adopted his current personality to try to appeal to that audience.